Asor Capital was founded by Yeor Asor as people-focused multi-service venture capital and private equity holding Firm.
CEO & Founder Mr. Yeor Asor
Yeor Asor is a dynamic business leader, entrepreneur, and strategic advisor with a strong track record in corporate growth, deal-making, and financial structuring. With years of experience in scaling companies, optimizing operations, and driving strategic transformations, he specializes in building and leading businesses that achieve long-term success.
Yeor works closely with CEOs, business owners, and investors to design and implement strategies that enhance profitability, streamline operations, and create sustainable competitive advantages. His ability to navigate complex business environments, identify growth opportunities, and execute high-value deals has positioned him as a key figure in Israel’s business and financial sectors.
Yeor Asor specializes in scaling businesses, optimizing operations, and driving efficiency. He has successfully led companies through market expansions, strategic realignments, and revenue growth initiatives, ensuring they remain agile, competitive, and profitable. With deep expertise in deal-making, mergers, and acquisitions, he helps businesses forge strategic partnerships, joint ventures, and corporate alliances to unlock new opportunities and maximize value.
Financial Strategy & Capital Structuring
With a strong foundation in corporate finance and investment strategy, Yeor plays a key role in structuring business funding models, managing large-scale transactions, and optimizing financial frameworks. He helps companies access capital, restructure debt, and implement financial strategies that support sustainable growth and long-term profitability.
Board Advisory & Executive Leadership
As a board member and strategic advisor, Yeor provides high-level guidance on corporate governance, market positioning, and operational efficiency. His insights help businesses navigate complex challenges, refine their strategies, and execute growth-driven initiatives.
A Competitive Edge in Business
A former Israeli swimming champion for nine consecutive years, Yeor brings the same discipline, resilience, and drive to his business endeavors. His background in elite sports instilled a relentless work ethic and a results-driven mindset, which he applies to every aspect of his professional life.
Yeor holds a dual bachelor’s degree in Business Management and an Executive MBA in Advanced Finance and Investments. A family man, athlete, car enthusiast, and people person, he thrives on building relationships and driving success through strategic execution and leadership.
Harel Peleg, Adv., is Asor Capital’s legal advisor. He holds a Bachelor’s with a Master’s Degree in Law from Buckingham University in England, where he specialized in International Commerce.
Adv. Peleg is the founder of HPLaw, a boutique law firm specializing in civil and commercial law, with an emphasis on the drafting and review of agreements and contracts.
Adv. Peleg has over 15 years of experience serving as General Counsel and is a member of the board at “Teva Israel”, a local affiliate of Teva Pharmaceutical Industries Ltd.
